Ben Means Business

When it comes to SEO, I always hear people talk about the importance of backlinks, meta tags, and age of url. While I do believe that all of these things are important, I can't help but recognize that all of my search engine clicks have come from words within my content.

MY EXPERIENCE WITH SEO

This leads me to believe that once your site is indexed, search engines place a lot of weight on the actual content of your site. I do not have many backlinks to my site yet, but everyday people have found me through a Google search term that matches something listed in one of my articles.

Which would mean that your site could get a lot of traffic if you strategically listed keywords in your content. I was under the impression that this would not happen until I had built this expansive network of backlinks from well-known sites. Well, it appears that this may not be necessarily true.

I'M DOING AN EXPERIMENT

I am starting to see more and more bloggers/webmasters that won't do link exchanges but will do content exchanges. Has content become more powerful in the world of SEO? I don't know, but I have decided to do a little experiment.

I have selected a keyword that I am not currently ranked for(entrepreneur guide) and I will attempt to climb up the rankings by listing that phrase in the title, content, and signature of every post for the next month. I will chart my results to see if my rankings have improved and how much they have improved.

After I have those results I wll consider doing an experiment using just backlinks so that I can compare the effect that each factor has on page rankings. The results of this experiment may be helpful to us all. It may tell us that focusing our energies on content is the best thing that we can do as far as optimization.

But hey, lets just see, shall we? Check back often, I will be charting my results weekly.

Keyword: entrepreneur guide